Coraline
Coraline is the first feature film from Portland, Oregon, newcomer LAIKA Studios. Directed by Henry Selick (The Nightmare Before Christmas) and written by pop-lit superstar Neil Gaiman (Hugos, Nebulas, Newbery), it is the first stop-motion animated feature filmed entirely in 3D.
Our challenge: How can we get a broader audience to be excited about a movie that looks like a typical children's film but is much more? How could we use the equities we had to market this film in a way that reflects its unique nature and gets people excited to see it?
